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- Laurell, Christofer, 1987-, et al.
(author)
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Sports, storytelling and social media : a review and conceptualization
- 2018
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In: International Journal of Sports Marketing & Sponsorship. - : Emerald Group Publishing Limited. - 1464-6668. ; 19:3, s. 338-349
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Research review (peer-reviewed)abstract
- Purpose - Professional sports organizations have a long tradition of utilizing stories as part of their marketing efforts. However, as the media landscape has undergone considerable change as a result of information and communication technologies, most notably through social media, the conditions under which storytelling evolve have altered significantly. Therefore, the purpose of this paper is to explain how storytelling in the sports sector becomes integrated in social media.Design/methodology/approach - A conceptual review in three sequential steps is carried out. First, extant literature on the role and effects of storytelling is reviewed. This is followed by a review of the interplay between storytelling and the contemporary media landscape, with a particular focus on social media. Third, the authors link both literatures and, by doing so, illustrate the dynamic interplay of storytelling and social media in the sports sector.Findings - The conceptual review shows that storytelling can enact four sequential roles that are characterized by varying degrees of co-creation which, in relation to extant literature, has strong implications for the manageability of storytelling from the perspective of professional sports organizations.Originality/value - Based on the identified sequential roles that storytelling can enact in social media, this paper contributes to the field of sports marketing by depicting how the dynamics between storytelling and the social media landscape exhibit a shifting degree of manageability with regards to storytelling from the perspective of professional sports organizations.
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| 2. |
- Demir, Robert, et al.
(author)
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Strategic sponsoring in professional sport : a review and conceptualization
- 2015
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In: European Sport Management Quarterly. - : Informa UK Limited. - 1618-4742 .- 1746-031X. ; 15:3, s. 271-300
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Research review (peer-reviewed)abstract
- Research question: While the literature on sponsorship of sport has gained interest among scholars in diverse fields such as management, marketing, and psychology in recent years, scant attention has been paid to the extent in which sponsoring may serve as a strategic lever that is mutually beneficial for sponsors and sponsees. We, therefore, ask: What constitutes strategic sponsoring in professional sport? Research methods: In addressing our research question, we selectively review the literature on sport sponsoring, link it to the basic tenets of the resource-based view, and conceptualize this literature into a framework for strategic sponsoring in professional sport. Results and findings: In developing our framework, we consider the concept of regime as the key defining working principle of strategic sponsorship activities. We then elicit six different regimes: the cause regime, loyalty regime, appropriability regime, value-differential regime, heuristics-based regime, and associational regime. Each one of these regime types is further related to the six sponsorship activities identified in our literature review. Implications: In proposing how various regimes serve as generative mechanisms for altering the resource and knowledge-bases of sponsors and sponsees, we provide a conceptually rigorous framework of strategic sponsoring that expands the limits of extant views of sport sponsorship. Hence, our multilevel framework advances sponsorship theory through a more rigorous framing, and it provides practitioners clues for rethinking their sponsorship programs.
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| 3. |
- Dolles, Harald, 1961, et al.
(author)
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Managing Sport: Governance and Performance: Best Papers from the “Sport as Business”-Track at the EURAM Annual Meeting in Rome 2010”, special issue Sport Business and Management: An International Journal
- 2011
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In: Sport, Business and Management. - 2042-678X. ; 1:3, s. 214-218
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Research review (peer-reviewed)abstract
- The papers accepted for the “Sport as a Business”-SIG Track at EURAM in Rome (2010) were divided into four major groups: governance, football, individual/teams and branding/sponsorship., Five of the best papers out of those groups, were included in the present SBM volume. The first two articles are on governance: Leigh Robinson and Brian Minikin give a general picture on strategic capacity in one type of sport organization the Olympic organization and Mathieu Winand with three colleagues- Benoît Rihoux, David Qualizza and Thierry Zintz- elaborates on the ten key determinants leading to high performance in sport organizations in one country. After these two governance featured contributions the third article is on football. Benoit Senaux analyses the increasing commercialization in France and the shifts in its institutional logics. Winfried Ruigkrok and his two colleagues, Peder Greve and Martin Engeler shed light on the individual aspect i.e. all 736 players in the World Cup 2006, the project teams and team performance. The fifth article, representing the fourth of our four groups, is on sponsoring and the German Bundesliga. Christoph Breuer and Christopher Rumpf report from an examination of the stimuli on consumers’ memorization of sponsoring brands in a TV context.
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| 4. |
- Laurell, Christofer, 1987-, et al.
(author)
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Sport in business studies : a state-of-the art literature review
- 2018
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In: Sport, Business and Management. - : Emerald Group Publishing Limited. - 2042-678X .- 2042-6798. ; 8:5, s. 529-546
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Research review (peer-reviewed)abstract
- PurposeThe purpose of this paper is to provide a systematic review of articles on sport published in leading business studies journals within marketing, organisational studies and strategy.Design/methodology/approachBased on a review of 38 identified articles within the subfields of marketing, strategy and organisation studies published between 2000 and 2015, the articles’ topical, theoretical and methodological orientation within the studied subfields were analysed followed by a cross-subfield analysis.FindingsThe authors identify considerable differences in topical, theoretical and methodological orientation among the studied subfields’ associated articles. Overall, the authors also find that articles across all subfields tend to be focussed on contributing to mature theory, even though the subfield of marketing in particular exhibits contributions to nascent theory in contrast to organisation studies and strategy.Originality/valueThis paper contributes by illustrating the current state of research that is devoted or related to the phenomenon of sport within three subfields in business studies. Furthermore, the authors discuss the role played by leading business studies journals vis-à-vis sport sector-specific journals and offer avenues for future research.
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